2. It all started with Herta Herzog and researched back in 1944, as she was trying to understand what's the needs for soap opera listening at the radio. And you can show the world what are you think about and what are your ideas.  Diverging from other media effect theories that question "what does media do to people? Communication Theories: Origins, Methods, and Uses in the Mass Media (4th ed.). The medium that provides the most satisfaction for a person will be used more often than other types. Uses & Gratification Theory. Well, this is what Uses and Gratifications theory's talking about and the main message here is that the audience is active.